It is an evidence, that nowadays, when you think about displacements, not only the route or the schedule is considered, other variables appear in the equation more focused about the comfort on board and the services that are going to be offered to the passenger.
Evolution of the sector
The passenger transport market push the operators and the entire sector to increase the added value offered to the final customer, who is no longer satisfied with being transported or arriving on time, now wants that during the time he is traveling the service will offer him entertainment services to make him feel at home.
This kind of service is far from those traditionally offered on board; news, football matches or old movies on the tube screen of the bus aisle. That kind of service didn’t offer to the passengers of choosing individually, what content to see and when to see it.
As we have highlighted, the industry is moving unstoppably on that direction. The operators that lead the change of market trend are already betting on entertainment solutions on board on embedded screens perfectly integrated into the seats, or even, offering such service on the individual passenger devices.
Evolution of contents
If all of us do a brain storming about what content would be the most demanded by the passengers of a bus, without any doubt we would list many of the following ones:
- Internet connection
- Route information
Today, the previous wish list, has become a reality. Within the offer of bus transport, we have the possibility to choose operators that can offer us all those services, with an intuitive interface and with content for all the public that is renewed periodically to always find new features in the list.
The two routes: entertainment on individual screens or on passenger device.
The added value offered to the customer has started by treating each of the passengers individually and offering them the option of choosing the kind of content they want to enjoy.
Within this personalization of entertainment appear two ways of reproduction of such content:
1) Individual entertainment on embarked screens
We can see it throw the following link the integration of the individual entertainment screens in the back of the seats of the bus is allowing the passenger to enjoy the experience in first person choosing through the touch screen the content that you most want to enjoy.
Just after sitting in our chair, we find an interface, visual, comfortable and intuitive as we can see in the following image:
Providing the opportunity to the passenger to enjoy a unique experience during the time of the journey, raising the quality of service, without spending battery of our phones or tablets and providing differentiation to the operators who have taken the lead in this market.
2) Entertainment over passenger device
Another option within the entertainment offer on the bus is the entertainment on the passenger device, either directly on the mobile phone or even on tablets.
Satisfying the needs of entertainment through the passenger’s own devices allows operators to differentiate themselves from the competitors, offering premium content solutions.
One of the most important points to consider when providing entertainment on the passenger device is the need to increase the range of offered services with USB and / or 220v alimentation port, so the users of the service will have the option of charging batteries of their devices, with this, the operators will avoid the passengers will not use the services because lack of bateries.
One last thing
Undoubtedly, the scenario is in constant evolution where the companies that are not betting on providing value to passengers through services as necessaries as entertainment on board, will no doubt lose competitiveness, reputation and consequently market share.