Analytics: Know your business strengths and weaknesses in one click

As professionals in the sector, we have all wanted to have the opportunity to see the users of our services in order to know their level of satisfaction. Being able to measure their passenger experience without them knowing that we are monitoring them is much easier than you think. Our entertainment platform has a system that collects passenger navigation data and stores it for later analysis. This is very useful when it comes to knowing if they like the new movie or series that you have put on, what is the music album that they listen to the most or if you should or should not invest in that new content that they just offered you to try. The possibilities are almost endless.

 

1 passenger, 1 navigation route.

 

Can you imagine meeting your passengers without being on the bus? We help you get it.

At Azimut we monitor the use of our clients' platform , not only to improve the passenger experience, but also to be able to anticipate any situation according to the data collected. Our analytics show us the data of the following user actions:

• System usage : shows us from which device you have accessed, to which section and for how long.
• Internet Usage – Reflects how many users have used the internet service and for how long.
• Content Usage – Gives us all the audience data about the titles. What has been viewed, for how long, and how many times has it been selected. Thanks to a series of complex algorithms, the information is crossed and shows us very valuable information to know the satisfaction of the passengers with the content of our system. User preferences are subjective and what may work on one route may not work as well on another. This is because the passenger profile changes. Buses with shorter routes lead to the consumption of shorter content such as series, but if we have a journey of many hours ahead, having an offer of quality movies is the key to making it more enjoyable and enjoyable.
• Use of objects : if a client includes advertising or information that appears automatically, the system can measure which video of this type has been viewed the most.

Our system can be accessed from any device, and we also offer the facility that passengers can access from a touch screen placed on the back of the seat in front. A curious fact is that, thanks to the analytics, we discovered that a high percentage of passengers prefer to access content from them without using their devices, nobody likes to run out of battery during the journey! (although we have already put a solution to that problem ).

 

Visualizing this data is very simple, although for those who are most concerned about having a quality service and knowing its strengths and weaknesses, our analytics also allow for more in-depth studies. To get a detailed report on our platform we have included different filters to be able to select specific schedules and buses, in this way it will be easier for us to see each route separately.

 

 

How to always be up to date knowing the trends

 

It is difficult to always be up to date when we have a fleet that travels different routes, with very different passenger profiles and which are constantly rotating. It can be a real headache. One way to have excellent service is to know the trends of the passengers. As we already know, fashions come and go, so to know what our users want, it is important to know their tastes. Let's take an example; If you, as a transport service operator, suddenly saw that the Pajares and Esteso films are making a comeback, you will want to be the first to find out and include it in your offer. If we focus our efforts on always staying up to date on what is consumed the most in our fleet, we will be able to anticipate events by exploiting that information obtained to use it in our favor.

 

The competition in the transport sector is overwhelming, so it is important to know the ways to differentiate yourself from your competitors. Imagine that in an area, due to the passenger profile it has, a lot of TV would be consumed but you still do not have it enabled in your vehicles. It is when you find the key to succeed in that area and stand out, thus increasing your profits.

 

Also, let's not forget how important social networks are nowadays. A satisfied user is a possibility for you to put a positive opinion on them, which will reach more people. If in addition, we have new and quality content , you can be sure that your image will improve in front of possible future users.

 

 

I already have the data… now what?

 

With a glance at the extracted data we can obtain conclusions about our service, but what now? We know how difficult it is to manage a company and that it is impossible to be everywhere. At Azimut we have a great team of professionals who support our clients in all aspects that are necessary, including analyzing all the extracted data. Many already enjoy personalized analytics advice and are improving passenger satisfaction. Not everything goes when an economic investment is at stake, so all this is already included in our content services for your peace of mind. Because giving your users the best passenger experience with Azimut is easier than you think.