4 ways to deliver in-flight entertainment and how to choose the best option

Currently, everyone can access various entertainment platforms and consume a large amount of content. This allows us to have a strong cultural background based on our experience and to share our opinions and recommendations with other regular content consumers. At this point, the question for operators is: "If I'm a regular consumer of content and I'm up to date with films and series, why should I leave the management of my fleet's content to a external company? " It is very simple. Content management for entertainment platforms must be carried out taking into account 3 key points: Knowledge of needs, audience data and objectivity

There's only one chance for a first impression

When we start a business or embark on a new business journey, we tend to make some very common mistakes in order to cushion the impact if we do not achieve the desired profitability. The truth is that this “cautious” mentality, given the tough competition that exists in the bus industry, is slowing us down when it comes to growing. Since currentlyhaving an entertainment system is a luxuryet un facteur de différenciation de notre concurrence, en réalité il finira par devenir un standard de qualité nécessaire pour se faire une place sur le marché, Nous devons également garder à l'esprit la manière dont vos passagers consomment le contenu (sur le mobile, les écrans des sièges, les écrans centraux, etc.) pour l'améliorer. Grâce à notre expérience, chez Azimutwe know what are the most used media to access content, and those that will promote the satisfaction of your passengers. Therefore, it will depend on a passenger's first impression of your entertainment service. When it comes to loyalty, there are no second chances.

How to make the best decision: By analyzing the possible paths

For all the reasons we've seen so far, it's about getting the most out of every action we do with our entertainment system. Let's put ourselves in a situation. Imagine that you are going to integrate into your fleet thefamous entertainment system to differentiate youof other operators. The first step is to know that in order to display licensed content in a public place, you must have the corresponding public display license. At this point, there are 4 possible paths that we will analyze one by one:

1. Use content acquired for private use (DVD, digital content, etc.) to display on your entertainment system.
2. Buy directly from different distributors, and according to your criteria, content for your platform.
3. Buy content directly from different distributors, according to their selection criteria.
4. Call on a company with more than 10 years of experience in the market and who will understand your needs.

 

OPTION 1: the consequences can be very negative

We will mention the first way, even though, unlike the others, it is the illegal and punishable way to proceed. Although it's the cheapest and most tempting, it's the least professional. It is NOT allowed to stream unlicensed content in public places, so buying content from the regular market for this purpose is illegal. As the popular saying goes “Cheap is expensive”. So, if your intention is to offer a quality and long-term service, this is the worst option because the risk of sanction is only a matter of time.

OPTION 2: the resources invested are very high

We will start the second point with the legal options. At this point you decide that you will take care of the content management yourself because you are the one who knows your routes, passenger profiles, etc. best. But, as you have no knowledge of the market, for lack of time, you choose to select the films and series that you have seen and liked. This is where you make a (big) economic investment. You don't know if this content will be to the liking of your passengers and analyzing its impact, positive or negative, will represent precious time that, as a professional, you can invest in other aspects of your activity. It will be difficult to ensure the satisfaction of your passengers and the investment will be incalculable. To carry out the distribution of this content in vehicles, it is necessary to have an authorized and secure platform for downloading the content acquired, and which can be broadcast on the bus. Today it ismandatory to have a DRM certification(Digital Rights Management) which is a condition for the studios to allow this film to be broadcast in public and the content of this film cannot be copied or modified (Fight against piracy).

OPTION 3: complex data analysis to make decisions

By choosing the third option, you have decided to acquire the content directly from a distributor and let yourself be advised. This distributor, to understand what you need, must know all possible aspects of your business. You must transfer this information so that they can give you the best possible offer. In addition, you will have to provide it with content consumption data that will allow it to analyze trends, passenger profiles, etc. To ensure a positive impact on the experience of your passengers, the selection of your content should be done by an external company. As in the previous point, it is necessary to have a platform certified by the studios (DRM) for the recording of this content and its distribution on the bus.

OPTION 4: the decision is based on the passenger's feedback and profile and on the consumption analysis

Après avoir vu 3 des 4 possibilités, voyons la dernière. Cette option représentera pour vous une économie récurrente de temps et une tranquillité d'esprit à long terme. L'investissement initial est infime comparé au bénéfice obtenu car, bien que ce ne soit pas tangible, le succès de votre entreprise est directement lié à la satisfaction des passagers.  Si vous offrez un contenu et un service de qualité à vos passagers, vous améliorerez leur avis sur le voyage et leur fidélité pour les futurs voyages. Et pas seulement pour leurs voyages, mais pour ceux de leurs parents, amis, etc. ...  Il n'y a pas de meilleure publicité qu'un passager satisfait.  Mais... Pourquoi confier les services de gestion de ma plateforme de divertissement à une entreprise externe ?  Azimut, par exemple, offre les avantages suivants :

• You will know at all times WHERE your vehicle is , WHAT content is consumed and HOW it is consumed.
• Every month you will receive an audience report with detailed consumption and service recommendations.
• We will help you manage the survey service so that you are informed of your passengers' satisfaction and their opinion of the service.
• You won't have to choose and manage content. We do it for you. We make the selection based on audience data, which allows us to offer a high quality catalog, we will analyze trends and renew content at the frequency that suits you best.
• We'll tell you how to monetize the investment you've made in the entertainment platform (ROI).
• You will have at your disposal the best team to advise you on any questions you may have regarding the service.

L'objectif d'Azimut quant aux contenus, est d'améliorer la satisfaction de vos passagers en leur offrant un excellent service.Saving time, resources and increasing profitability.L'option recommandée par Azimut et par tous nos clients.

Why invest to have the best content on board?

The first thing you should think about before making such a decision, and which will mark the future of your business, is: “How important do I give to the in-flight entertainment system? If you value the satisfaction of your passengers and believe in the positive impact of your return on investment, the answer is that you place a LOT of importance on quality in-flight entertainment. Getting back to basics, you know what your fleet needs. > What you need to do is analyze your passenger consumption data to understand the profiles of the passengers you carry on your trips and process content management with absolute objectivity.La mise en place de ce service peut faire peur, c'est pourquoi Azimut est à votre disposition pour vous conseiller sur tous les aspects nécessaires à son démarrage.