Advertise your in-flight entertainment system efficiently

If you are reading this post, you are one of the operators who care about offering the best service and continuing to enhance it once it is implemented. Today it is not enough to have an entertainment system , but also advertising it and making it accessible to passengers is one of the most important pillars. The goal is to improve passenger satisfaction by enhancing loyalty. This objective results in an increase in ROI (Return on Investment). Along these lines we will give you some guidelines to increase the use of your entertainment system.

Know how to detect our strengths (and how to advertise them efficiently).

The road to success is hard and full of potholes, so overcoming them knowing our strengths is vital. Not all the factors that we believe to be strong are, and not everything that works for the competition is applicable to oneself. The first step is to take an introspective view of our service, get to know our passengers and their needs and, above all, our limitations. For example, we may not advertise our entertainment system in the same way if we are transporting children as adults. So where do we start? For detecting the passenger profile (Age, route, reason for the trip, etc.), since this will condition future advertising actions. If you don't know how to detect it, Azimut offers you powerful tools to do so. You already have it? We move on to the second step: establishing the strategy.

 

Establishing the strategy: Planning as a key point.

Within the strategy to deliver the service to your passengers, we must make an optimal planning, in this way we will lower costs and the achievement of the objective will be easier. At Azimut we help our clients with the advertising of entertainment systems by PERSONALIZING each action, for example, we recommend that the corporate brand of each client appear in the advertisements of the system. In this way, while you provide information on how to access the entertainment system, you ensure that your brand image is associated with it. Let's see a list of advertising actions that can be carried out inside a bus:

 

• The brief printed manuals with the access instructions are very useful if we leave them at each seat, although their cost becomes more expensive since, in order to optimize communication, they must be distributed again on each trip. One point in favor of this system is that passengers may take it home with them and have a positive memory of the entertainment system as a reminder for future trips.
• Stickers: For the placement of stickers with the instructions for use, it is limited to the fact that they must be brief and direct. Adding a lot of text is not recommended. They must be very visual and easy to understand so that the information reaches the greatest number of passengers. A plus point is that you choose where to put them, although the downside is that you have to know where to put them. If you do not take into account the passenger profile, the stickers may be out of sight (because of height or because they are not in the line of sight). An effective way to advertise the system and that is semi-permanent as well as economical.
• Pre-trip emails: One way of announcing that an entertainment system will be available to you during your trip is to send it to them by email after purchasing your ticket. In this way, the expectations of each passenger regarding the trip are increased. The negative side of this action is that if these expectations are not met later, passenger satisfaction will be significantly reduced. To avoid this, you must have the best content on board.
• Public address / center screen announcements: An efficient way to announce the availability of the entertainment system is through an announcement on the center screen or over the public address on the bus. In this way you ensure that it reaches all the passengers who have boarded the bus. The negative side is that they are not instructions that can be consulted again, so if they are not simple instructions, it can frustrate passengers for not knowing how to connect the system. Azimut's in-flight entertainment system is very easy to access , bringing people at risk of the digital divide closer to enjoying on-board content. Another aspect to keep in mind about this action is that it depends on the driver to place the advertisement once the trip begins. Taking into account that the most important thing is the safety of the trip , we run the risk that the announcement of the system is so in the background that it falls into oblivion.
• Specific content: Once inside the platform, our entertainment system allows you to advertise new content, company actions or even make the entertainment system profitable through advertising with our tools.

Many options, 1 client.

Having seen the best-known options for efficiently advertising the entertainment system, analyzed with their pros and cons, it is time to find out which is the one that best suits each one and also to know our limitations to carry them out. Azimut offers personalized advice to each client so that you can convert your entertainment system into a form of ROI (Return on Investment) and differentiate yourself from your competition. Our team is available to answer any questions that may have arisen throughout this post, so we remain at your disposal for any questions.