Contents for an own device environment

The main purpose of an entertainment system is simply to entertain.

Entertaining can have several meanings. If we look at the first "Distract someone by preventing him from doing something" it really gives us many clues about what is intended, which is to give the customer an offer that fills him, preventing him from doing other things with his devices.

When you offer content to be consumed on the client's device, you are somehow competing with what the device itself offers. It makes no sense to offer what the device already has, because it doesn't really add value and the user will ignore the offer.

Focused on offering something different, we go to the second definition “Make something less annoying and more bearable”. Travel is annoying or at least tedious. Being distracted makes the trip more bearable. The contents must have a proportionality with the trip, both in duration and quality. Keep in mind that the devices are limited in size, resolution and autonomy. It is useless to have star content if it is not adapted to the characteristics of the device where it is played. A mobile environment is further complicated by ambient noise and movement.

There are more meanings like having fun and keeping. When a company offers an entertainment system, its main objective is that the customer has a good perception of the trip, that they like the experience and that they want to repeat it. For this, the use of the system must have been appropriate and the offer interesting.

But let's focus on specific content. The first star content is live television. Has it all. You access something, which you could not from your mobile on a trip. It's exotic in a way. You can inform yourself and see content and you have a varied range of stations. You do not compete with anything inside your device.

The second star content is video on demand (VOD). Here we include both movies and series, documentaries and even short content. The type of content to be consumed will depend on the duration of the trip, the time slot and if you are careful about the geographical origin. As before, there is no competition with the device or the adjacent internet access. If the contents are of quality, they will be consumed.

In a third step would be the music, although here you do compete with the device itself and usually lose out. In any case, there will always be an audience that consumes a playlist in the background while relaxing, or reading or having other options.

Other typical contents of an embedded system, such as games, books, GPS navigation, or APP utilities may be of little interest and the cost benefit of maintaining them may not be worth it. However, there is always room for audiobooks or commercial strategies such as giving a book a try and giving the opportunity to buy it in a promoted way.

Yes, everything related to the trip, destination information, guides, services, utilities, etc. is of interest. The local does not usually have a place in the device and is of great interest.

The contents offered by the internet are potential competitors, but access to them should not be prevented. There are systems that do it, not allowing connectivity while they entertain. This is a mistake. The client needs access to messaging and internet, if you do not make it compatible, your system will be a failure.

There is content that is useful to get to know the customer, such as satisfaction surveys. Good survey management can help improve the attention given to the user, and this results in economic benefits for the operator

The last content to deal with would be advertising, although this would deserve an independent blog. User devices are not the best recipients of advertising, but there is still room for this content. Also highlight that it depends intrinsically on the rest of the content. If they are suitable, the client will remain and will be able to make the system a mass medium, if they are not, it will be an option to discard.

The contents in an Own Device system, complement those already offered by the device, in no case replace them.