Measure the success of my WiFi system on board

Knowing the success of our WiFi system on board is not easy. The reason is that most of the WiFi systems on the market do not have a meter to get the usage and performance indicators.

Why is it important to measure the success of our WiFi system on board? The answer is very simple: it is a service that generates costs for the company and that is why it is important to know, on the one hand, whether these expenses are justified or not, and, on the other hand, whether we are offering the customer the quality of service that they want.

Know the user to measure success

There are two possible reasons for the low utilization of the onboard WiFi system by users:

In summary, knowing the users of our WiFi system is essential to determine the success of our system and thus justify the investment.

Duration of the sessions

Another key factor in determining the success of our onboard WiFi system is the duration of the sessions, or the amount of time the passenger is connected to the internet through our service.

We can have many connected users, but if the sessions are short compared to the length of the ride , something is wrong. if e.g. For example, if the ride is an hour and the majority of the sessions last no more than 20 minutes, it is undoubtedly a negative experience. That is why it is very important to measure and analyze the duration of our passengers' sessions in order to check the consistency with the duration of the journey.

Repetition of passengers

This indicator is really useful. Knowing how many of our passengers reconnect to our system and how many times they do so can help us measure the passenger's positive rating . We say “may” because if the vehicle does not normally have repeat passengers, this indicator is of no use to us.

Maximize the return on your investment

In summary, we can say that it is very important to measure the success of the WiFi systems on board, since a lot is invested in the equipment and in the monthly service to be able to offer WiFi on board. Therefore, the best should be made of it, and this is done firstly by the successful use by the passengers and secondly by exploiting these masses of online users that we have in our WiFi networks.

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