THE NEED FOR ONBOARD ENTERTAINMENT

Inflight entertainment isn't just exclusive to long-haul flights! Most transportation operators (rail, bus, cruise) integrate an onboard entertainment solution to enhance the passenger experience. In an increasingly networked world, passengers are no longer satisfied with just reading: they also want to be connected to the Internet.
With the aim of reducing communication costs (when available!), transport operators very often offer multimedia and interactive content that they have stored in an integrated server in the vehicle/train/ship/plane. They enable the passenger to access a range of entertainment programs (TV programs, films, series, reports, music lists, games, travel guides presenting the destination). Such an offer has a triple advantage for the transport operator.
The first benefit: improving the passenger's experience This is a marketing point of view to increase the attractiveness of the transport operator's offer. This service offers the company, with a minimal investment, to be at the level of the new standards expected by its customers.
Second benefit: Reduction in Internet connection bill and recent studies prove it! A transport company that offered Wi-Fi without content complained that the bill for the communication costs was too high. In fact, most of its passengers used the audio and video content.
Since installing a selection of content on board, his bill has dropped by 60%!!! Of course, the passengers only used the connection for the bare essentials: social networks, emails...
The third benefit: monetize the media space created. Offering this choice of service allows having an attentive audience at your disposal. Since then, monetization has been done in different ways:

· Offer direct sales on the platform: from tickets for excursions in the destination to traditional sales on board. · Offer profitable content: Certain passengers are tempted to make a purchase, whether from the digital press or current films , etc.
· Monetize audience via digital advertising (ad): An attentive audience is always very popular among advertisers. Therefore, the choice of service allows a space to sell digital media: banners, pop-up, pre-roll video, ...