The Entertainment: Cost or Competitive Advantage

Currently, the difference in public transport (and any type of journey) lies in the range of activities offered to the passenger during the journey to pass the time. Especially when a passenger has to spend more than three hours in a confined space with limited movement.

The operators' investment in entertainment determines the vision they aspire to in order to be able to offer their services to the passengers.

Currently, an investment in entertainment should not be associated with additional costs. It should be seen as a competitive advantage over other operators who do not focus their services on maximizing passenger well-being.

Be it Internet access, live TV or access to streaming content such as films, series, music and others, passengers choose depending on the services offered by the operator. And more importantly, they recommend a particular operator or decide on their future trips based on that factor that makes the difference.

Although the strategy tends to offer services at a cheaper price, entertainment is a crucial factor for all types of passengers. Not offering this type of service means falling behind in service quality.

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