What are the advantages of an individual entertainment system on board a bus? For the passenger? For the carrier? In this post we answer all these questions, we analyze the benefits for both.
From the customer's point of view, we as users all want to be able to choose and in this context an individual entertainment system on board a bus offers a range of possibilities that are currently only offered on intercontinental flights or in superior flight classes, and only very rarely in buses.
Putting ourselves in the shoes of the carrier , it is looking for differentiation, both with regard to competition in the bus sector and with other forms of passenger transport.
This differentiation from other bus companies and tour operators is especially necessary in the tour bus, where the passenger has paid a sum for a pleasure trip and entertainment on board will help to make the trip much more enjoyable.
This differentiation is also important from the entrepreneur's point of view , because if we have an entertainment system, the passenger is invited to choose our bus, not only because of a good price, but also because the long duration of the journey is compensated by entertainment that puts this inconvenience into perspective.
Overall, an individual onboard entertainment system allows the passenger to turn lost time into an enjoyable journey.
Carrying an average of one passenger more per day on a regular scheduled service, or renting out a bus 15 more days a year when we talk about pleasure travel, or reaching a type of VIP customer with an individual on-board entertainment system, can mean just that improvement in the numbers that we normally search through a price reduction, just like our competition does.
But not only are we able to improve operating margins, we can also take a quantitative step in the quality of our service . The differentiation and the service are arguments that everyone knows and an individual entertainment system is clearly one of the best ways to achieve this.
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