The importance of individual entertainment

It is evident that today, when thinking about travel, not only the route or the schedule is taken into account, but other variables appear in the equation more focused on comfort on board and the services that are going to be offered to the passenger. passenger.

 

Evolution of the sector

The passenger transport market is dragging operators and the entire sector towards increasing the added value offered to the end customer, who is no longer satisfied with being transported or arriving on time , now wants that during the time he is traveling the journey you will be offered entertainment services to feel at home .

These are far from those traditionally offered on board; news, football games or old movies on the tube screen in the bus aisle. That prevented passengers from individually choosing what content to see and when to see it.

As we have highlighted, the industry is moving unstoppably in that direction. The operators that lead the change in trend are already betting on in-flight entertainment solutions on embedded screens perfectly integrated into the seats, or offering this service on the passenger's individual device.

 

Evolution of the contents

If we all stopped to think what content would be the most demanded by bus passengers, without a doubt we would come to list many of the following:

Today, the previous wish list has become a reality. Within the bus transport offer we have the possibility of choosing operators that offer us all these services individually, with a visual and intuitive interface and with content for all audiences that is periodically renewed to always find new items on the list.

 

Both ways: entertainment on on-board screens or on the passenger's device.

 

The added value offered to the customer has begun by treating each of the passengers individually and offering them the option of choosing in person the content they want to see.

Within this personalization of the entertainment there are two ways of reproducing said content:

 

We can see in the following link the integration of the individual entertainment screens in the back of the car seats, allowing the passenger to enjoy the first-person experience by choosing the content they most want to enjoy through the touch screen.

As soon as we sit in our seat, we find a visual, comfortable and intuitive interface as we can see in the following image:

 

 

Thus allowing the passenger to enjoy a unique experience during the journey, raising the quality of the service, without wasting the battery of our phones or tablets and providing differentiation to the operators that have taken the lead in this market change.

 

Another option within the entertainment offer on the bus is entertainment on the passenger's device, either directly on the mobile phone or on tablets.

Satisfying the entertainment needs through the passenger's own devices allows operators to differentiate themselves from the competition, presenting premium content solutions.

One of the other points to take into account when providing entertainment on the passenger's device is the need to complement the offer of services with USB and/or 220v plugs so that service users have the option of charging the batteries. their devices and thus prevent them from not enjoying the entertainment for fear of lack of charge.

 

One last note

Undoubtedly, we find ourselves in a constantly evolving scenario in which companies that are not committed to adding value to passengers through services as necessary as in-flight entertainment will undoubtedly lose competitiveness, reputation and, consequently, market share.

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