Monetize WiFi service through advertising

Providing quality Wi-Fi service is very important and in some cases critical, but can we make this service profitable? When we ask ourselves this question, we do not consider profitability through investment in image, to “make the brand known”, but on direct economic profitability through new revenues.

Advanced Wi-Fi systems have features that allow advertising content to be injected into users' devices, directly into web browsers. Thanks to these features, we can add our advertising as well as those of third parties obtaining direct income simply by offering this new service.

How far we can go with advertising systems via WiFi?

Well it all depends on the WiFi system used, but a powerful, specialized and well-designed system will allow us to have different types of advertising banners (permanent or disposable) as well as the possibility of combining different banners to serve several companies and / or different customer business lines.

All of this banner advertising requires management, as we de-emphasize this type of advertising if we don't know how many people might be interested, how many passengers will click on it, or what services/information.

This is why our WiFi system must have an advertising management module from which it is possible to manage our advertising campaigns and follow up.