Before we consider making an investment in entertainment for the collective transport sector, we must understand the market, know our clients and also the services offered by our competitors.
The fact of differentiating ourselves from our competition is the first step to position ourselves as a benchmark within our market niche; with the consequent improvement of the reputation and sales of the company.
Nowadays , entertainment, both on board screens and on passenger devices , is a reality in the market, which is why the trend of the leading companies in the sector is to differentiate themselves by investing in higher quality and quantity of content for their passengers.
To calculate the ROI in said investment we can consider:
[(income – investment) / investment] * 100 = return on investment
Obtaining thus, in percentage terms, the return in relation to the initial investment.
It is essential to focus on the income factor, being able to break it down into direct income – or from the entertainment platform – and indirect income.
In the current market situation, whoever exclusively links investment in entertainment for users to direct revenue from advertising will lose the possibility of leading the market, since we must not forget that the reputation and image of companies continue to be a key factor for the end user.