Return on investment in entertainment for public transport

The return on investment (ROI) of our companies is a factor that must be taken into account in an increasingly competitive market. Finding out what, how, when and where we invest is key to getting the return on our investments and securing financial support to continue business growth plans.

First steps towards return on investment

Before considering making an investment in entertainment for the public transport sector , we must understand the market, know our customers and also the services offered by our competitors.

Differentiating ourselves from our competition is the first step that will allow us to position ourselves as benchmarks within our market niche; resulting in improved company reputation and sales .

Today, entertainment , both on installed screens and on passenger devices, is a reality in the market, due to the trend of leading companies in the sector seeking to differentiate themselves by investing in better quality and quantity . content for its passengers .

How to calculate ROI

For the calculation of the ROI in these investments, we can consider:

[(income – investment) / investment] * 100 = return on investment

Obtaining a percentage return in relation to the original investment.

Types of income

It seems essential to focus on the income factor in order to be able to divide them into direct income – or specific to the maintenance platform – and indirect.

• Direct revenues are those obtained directly from the distribution of advertising from the entertainment platform through commercial agreements. This is where we work hardest to be able to offer the operator attractive value.
• In the case of indirect revenue from a platform such as entertainment , we have already emphasized a better reputation for companies with a better brand image. Other factors that come together within this same group are; increased passenger numbers, the ability to introduce new routes, increased end-user satisfaction and finally, better business value.

In the current market situation, whoever unites exclusively investment in entertainment for users with direct income from advertising, will lose the possibility of leading the market, since we do not forget that reputation and corporate image continues to be a key factor for the end user.