Before choosing an investment in an entertainment system for the public transportation we have to understand the market, understand our customers, and also the services that our competitors are offering.
The differentiation is the first step to be a leader in our sector and the consequence will be reflected in the reputation and sales of the company.
Nowadays the entertainment systems are a reality; with integrated screens in the seats or even in the passenger devices, as the trend in the leader companies is to differentiate their services investing in better quality and quantity of the content offered to the final users.
If we want to calculate ROI in that investment we should consider:
[(income – investment) / investment] * 100 = return on investment
Getting the percentage of return referred to the initial investment.
It is a must to highlight the importance of the incomes, those can be classified in direct ones – related to the ones we get directly from the platform- and indirect ones.
In the current market, the ones who will just focus on the direct income from the advertisement platform forgetting about the indirect ones will lose the chance to lead the market, because we don’t have to forget that the reputation of the company is one of the more important points for the final users.
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