In the previous blog post we highlighted the importance of WiFi solutions specifically aimed at buses. As we have seen, this particular solution is driven by two factors: the hardware and the software. In this new blog post we will look at the software. A fundamental factor, because the “manageable system” depends on the software and will therefore be the focus of this article.
What is a manageable WiFi system?
A manageable WiFi system allows the operator to control and address key aspects of the service. An unmanageable system would be the opposite, i.e. not having any control over the use and the service.
What can we control with a manageable WiFi system?
The peculiarities of the modern WiFi system in the bus allow us to effectively manage critical points of the service, thus avoiding undesirable situations:
. We prevent bandwidth inequalities because we can allocate the same specific bandwidth to each and every passenger . This prevents some customers from taking up the whole bandwidth (due to the high-resolution videos, massive downloading….). This is a really critical point as it is responsible for poor WiFi service reception.
- We prevent our WiFi network from becoming a "carte blanche" for data as we can limit the global volume of data downloaded and uploaded per session and per user . As a result, we will consume less data from our data lines each month.
– We prevent access to websites with unwanted content, such as
pornographic websites, download sites or any other site that should not be used publicly on a bus.
A new form of communication with passengers
The manageable WiFi system offers us additional advantages such as management of reception on the bus routes. It also represents a new form of interaction with the customer (by sending advertising content to connected users, online surveys). We will definitely discuss the importance of these functions or the applications integrated in the network in the next few articles.
All the points mentioned here are crucial to get optimal WiFi performance on board a bus and as a result a positive perception from the passengers. Evidence shows that passengers' perception of a brand is more negative when inflight service is not working properly than when there is no service at all.