A premium passenger experience thanks to Azimut Electronics’ onboard entertainment system
The implementation of Azimut Electronics’ onboard entertainment system in the Tieber Reisen coach fleet has significantly transformed the travel experience for their passengers.
We accompany this case with a short interview with Rene Kleinferchner, Marketing Director at Tieber Reisen, who explains how Azimut’s solution has improved customer satisfaction and strengthened the company’s unique value in the highly competitive international passenger transport market.
View full testimonial: https://www.youtube.com/watch?v=4sbdqm2VfwI
ABOUT TIEBER REISEN
Tieber Reisen is an Austrian company with a long-standing history in international road passenger transport. Its routes connect various parts of Europe, from Scandinavia to the Mediterranean, offering long-distance trips to destinations such as Finland, Norway, Greece, or Spain. Over the years, Tieber has earned a reputation as an operator that prioritizes comfort, safety, and the passenger experience.
In an increasingly competitive market—where passengers value not only physical comfort but also the quality of time spent onboard—the company decided to incorporate an innovative entertainment system to turn each journey into a more engaging experience.
THE CHALLENGE: TRANSFORMING THE PASSENGER EXPERIENCE
Although their coaches were already equipped with air conditioning, restrooms, refrigeration, and other elements to ensure a comfortable journey, Tieber Reisen identified an emerging need: offering quality entertainment for long-distance trips, aligned with new digital consumption habits.
“We decided to implement Azimut’s entertainment system to make long journeys more enjoyable and pleasant for our passengers,” explains Rene Kleinferchner, Marketing Director at Tieber Reisen.
The complexity of the challenge lay in several factors: cross-border routes, areas with low or no mobile coverage, and the need to manage content centrally and legally, in full compliance with European copyright regulations.
IMPLEMENTING THE SOLUTION
Azimut Electronics designed an integrated solution that met all of Tieber Reisen’s requirements:
- Onboard entertainment system with individual screens at each seat
- Access to personalized content in German: movies, series, music, and games
- BYOD mode (access from passengers’ personal devices)
- Monthly updates via the Gold Content Pack and Premium Games Pack
- Uninterrupted playback even in areas without coverage, thanks to a combination of optimized streaming and local server storage
- Guaranteed legal compliance, with digital rights management (DRM) and a non-commercial public exhibition license included
This solution not only provides entertainment but also ensures that all content offered is properly licensed, eliminating any legal risks related to the public display of audiovisual materials.
PERSONALIZATION AND DATA CONTROL
One of the cornerstones of the project was adapting the content to the linguistic and cultural profile of Tieber Reisen’s audience. For this reason, the entire catalog is offered in German and is updated monthly based on passenger preferences and content demand.
Through Azimut’s cloud-based management platform, Tieber receives detailed usage reports, allowing the company to understand consumption habits and continually adapt content based on real user data.
WHAT DO PASSENGERS THINK?
According to Kleinferchner, the entertainment system has had a positive impact on customer satisfaction and the overall perception of Tieber Reisen’s service.
“We’ve received very positive feedback from our passengers. We operate long-distance routes across Europe—to northern countries like Finland and Norway, and to southern ones like Greece and Spain—and the entertainment system has been very well received,” he notes.
Passengers appreciate the ability to relax, listen to music, or watch a movie during the trip, which makes time pass faster and the journey feel smoother and more enjoyable.
A STRATEGIC DIFFERENTIATOR
Tieber Reisen’s decision to implement Azimut Electronics’ onboard entertainment system has proven to be a smart strategic move, transforming the travel experience and reinforcing the company’s position in the competitive European passenger transport market.
“We’re very satisfied working with Azimut. We greatly value their ongoing updates, the services they provide, and the excellent support we always receive. That’s why we recommend their entertainment system 100%,” says the director.
Beyond improving service perception, the implementation of this solution has allowed Tieber Reisen to deliver tangible added value to passengers, increase customer loyalty, and project a modern, innovative, user-focused brand image.
This success story shows that onboard technology—when tailored to the real needs of both operators and passengers—can become a key driver for boosting satisfaction, competitiveness, and sustainable growth in the transport sector.
