Entertainment: cost or competitive advantage

Currently, differentiation in public transport services (and any sort of routes) is based on the range of activities that assist the passenger to spend the time of the journey. Especially when a passenger has to spend more than three hours, limited in space and movement.

The way in which operators present the investments in entertainment determines the vision of their services they are intended to offer to their passengers.

Currently, entertainment should be seen as an investment rather than a cost, and it also should be seen as a competitive advantage over other operators who do not focus their services on maximizing their passengers’ welfare.

Either Internet access, live television or access to streaming content such as movies, series, music and others, passengers can choose depending on the services offered by the operator, and more importantly, they recommend a particular operator or decide their future trips considering this factor of differentiation.