DRM: Fundamental requirement for spreading multimedia content on the move.

There is a great deal of confusion regarding the dissemination of multimedia content in public places. In this short post we will therefore try to bring some clarity to the benefit of all operators of means of transport such as buses, ferries and trains.

The 3 fundamental pillars.

To understand how the legislation on this issue works, it is necessary to clarify what copyright is. Any artistic work, be it an audiovisual product or not, is accompanied by a copyright. In the event that several artists contribute to the creation of a work, the question becomes even more important. In the film industry, for example, actors, directors, lighting directors, musicians, set designers, etc. collaborate in the making of a film. ...

All these people receive their compensation thanks to the diffusion of their work to the general public which, in turn, pays for this use.

To comply with current copyright laws we must follow three steps:

• Purchase a public exhibition license: Each multimedia content is issued by specialized distribution companies. Some of these are Warner Bros, Sony and Disney.

At Azimut we have a continuous and direct relationship with all distribution companies because, in our position as intermediaries, we continuously acquire licenses to distribute the best films and TV series available.

• Be sure to acquire the multimedia content we want from a person authorized by the companies at the top of the distribution chain, that is, in possession not only of the necessary licenses but also of the necessary IT tools. This means that by purchasing a copy of a film, for example, we must make sure that we get hold of content developed for the use we intend to make of it: a DVD is intended for private viewing and cannot be reproduced in a public place such as a means of transport.

Azimut, faithfully complying with the relevant directives, purchases its titles only from authorized distributors or from the companies themselves that hold the copyrights.

• Be sure that the distributor chosen to source multimedia content has DRM certification . It is an authentication technology that, allowing you to create a single copy of each multimedia content, represents an effective weapon against computer piracy. A title protected by DRM cryptographic can in fact be reproduced only by authorized software, that is, in possession of the correct decryption keys.

In this regard, Google has developed its own content protection system based on DRM technology called Widevine : Azimut has obtained the Google partner certificate having integrated the Widevine standard into its entertainment system.

Any operator active in passenger transport, when wishing to install an entertainment system must necessarily comply with the requirements listed above.

For its part, Azimut offers an integral solution to offer content to passengers compliant with all the most stringent legal requirements.

Choosing Azimut as a commercial partner therefore means placing what could be a crucial aspect of your business in the hands of professionals in the sector.

The entertainment sector is extremely complex and constantly evolving: choosing the right partner is essential!

In fact, at Azimut we have more than fifty IT experts constantly active in the development of our system. We also have a department entirely dedicated to the selection of the proposed contents and their level of satisfaction with the public.

For companies active in the urban, interurban or tourist bus transport sector, we have a department committed to selecting the best technologies available in terms of driving safety and power distribution to passengers.

The strength of Azimut is its integral offer : choosing Azimut as a partner means relying on professionals able to provide their customers with only the best of the best!