Entertainment: cost or competitive advantage

Currently, the differentiation in public transport services (and in all types of routes) is based on the offer of activities that help the passenger to pass the time of the trip. And even more so when a passenger has to spend more than 3 hours, limited in space and movement.

The way in which operators plan investments in entertainment determines the vision they intend to offer their services to their passengers.

Currently, investment in entertainment should not be associated with an additional cost and should be seen as a competitive advantage over other operators that do not focus their services on maximizing the well-being of their passengers.

Whether it is Internet access, live television or access to streaming content such as movies, series, music and others, passengers decide based on the services offered by the operator and more importantly, they recommend a certain operator or decide their future trips taking into account this differentiation factor.

Although the strategy is to offer services at a more competitive price, entertainment is a decisive factor for passengers in any segment and not offering this type of service means falling behind in quality of service.

 

 

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