As we have commented in previous posts, one of the reasons why the installation of an on-board entertainment system can be interesting lies in the possibility of enhancing the generation of income by it. Whether due to the possibility of integrating an online store, advertising management, payment for internet access or premium paid content, the truth is that more and more this type of system enables the generation of extra income for bus companies.
We are going to focus this post on one of the forms of income generation that is beginning to gain strength within the sector, payment for access to Premium multimedia content.
One of the main features of in-flight entertainment systems is without a doubt that they offer a whole series of multimedia content such as movies, television series and documentaries. Normally, the multimedia content offered on board belongs to the catalog that most of the multimedia content license companies offer to the operators. This content is normally about a year old and is offered for broadcast at very competitive prices. Normally, bus companies offer the content to their passengers free of charge, although it is true that the age of the films makes it unlikely that they could be purchased by passengers.
Currently there is the possibility of acquiring Premium content that is between 1-2 months old from the content licensees, to integrate it into the on-board entertainment systems and that the passenger could access them by paying an amount that it can be between 1-2 euros for access to each of the contents or 6 euros for access for the entire duration of the journey.
Normally, the income generated by this type of Premium content is either shared with the content licensing companies, or has a higher cost than normal content, but it is true that they offer the possibility of obtaining extra income from the integration of the same.
Taking into account the different routes currently covered by the bus sector, and that there are also many routes and tours throughout the European continent, the adoption of a content payment system may be interesting for companies in many of the the routes.
In the end, we are talking about influencing the quality of the services offered on board, in addition to generating the possibility of increasing the income generated by the use of an on-board multimedia system.
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