Inflight entertainment is not exclusive to long haul flights! Subsequently, most carriers (railways, buses, cruises) integrate an entertainment solution on board their vehicle in order to improve the passenger experience.
In a world in which we are increasingly connected, passengers do not just read: they also want to stay in touch with the Internet . In order to reduce the bill, most of the time, the carriers offer multimedia and interactive content, stored in the server of the vehicle / train / ship / plane, allowing passengers access to a wide variety of possibilities (television shows, films, series, reports, music, games, tourist guides presenting the destination). Such an offer has several advantages for the carrier.
This is from a marketing point of view to enhance the attractiveness of the carrier's offer. Sometimes failing to differentiate itself, this service allows the company, with a minimum investment, to be at the standard level according to customer expectations.
The latest studies have shown that: a carrier that offers WiFi without any content, complains about the high bill. Normal, passengers use the connection to watch videos or listen to music. On the other hand, since the installation of a selection of content, the bill has decreased by 60%. Naturally, the passengers used the connection for what was strictly necessary: e-mail, facebook….
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