Advertise your onboard entertainment system efficiently

If you are reading this post you are an operator who cares about offering the best possible service and is committed to continuing to enhance it. Unfortunately, in a competitive market like the current one, installing a cutting-edge entertainment system may not be enough: you need to create an effective advertising campaign so that your customers know and appreciate it. This way you will gain new users and improve their perception of your services. We can therefore say that a successful advertising communication translates into an increase in the ROI (Return-On-Investment) that is the rate of return of your entertainment system. Below we will give you some guidelines to exploit the full potential of the system that Azimut places at your disposal.

Knowing how to identify your strengths (and how to advertise them efficiently).

The road to success is difficult and bumpy, so overcoming all obstacles by knowing your strengths is vital. Be careful though! Not all of your tricks up your sleeve become commercial advantages. Also not everything that works for the competition works in general. The first step is then to have a detailed and objective view of your service, to know the passengers and their needs and above all your limits. For example, it is not efficient to advertise your entertainment system, using the same communication style to attract adults and children at the same time. To avoid this mistake, you need to carefully divide your passengers into categories using criteria such as age, route, reason for travel, etc. When you are in possession of this information, your commercial communications will be enormously more targeted and therefore more effective. If you don't know how to get it done, Azimut has some powerful tools at your disposal. If, on the other hand, you already have a commercial analysis of your customers, we can move on to the second phase: establish the strategy.

Establishing the strategy: planning as the key point.

Once new customers have been acquired, it is necessary to continue to use communication strategies studied in detail. Let's consider the case where a passenger is using your entertainment system for the first time. It will obviously be necessary to give him some indication on how to use the interface . This is the moment to try to tie the satisfaction of his experience to the brand of your company.

Also in this case Azimut has the right solution. BY CUSTOMIZING the OD interface you can insert your company logo and colors. It is also possible to insert automated service notices, advertisements or internal promotion. Each positive feeling will then become a pleasant memory linked to your service and you surely want your passengers to get out of your vehicles reluctantly!

Let's take a look now at a list of simple marketing actions that can be performed on a bus:

• Brochure: Short printed manuals with instructions for using the OD interface are very useful if left on each seat. However, their cost is high and they must be redistributed on each trip. A point in favor of paper brochures is that passengers can take them away and keep a material memory that is a memento of the positive experience left by your company. Furthermore, brochures can be used to promote the complete offer of your services.
• Stickers: Using small adhesive guides with instructions is a good idea, but their effectiveness is limited due to limited space in which to enter text. They should also be placed in a prominent position. The biggest advantage is that you will be the one to choose where to place them even if you will have to be careful not to make mistakes. Regardless of the passenger's profile, you may position the adhesive labels out of their field of vision (you may stick them too low or too high).
• Pre-trip emails: One way to advertise the entertainment system, like other of your services, is to send emails after purchasing your ticket. This way you will increase the interest of the passengers and also their expectations. The disadvantage of this option is obviously that you have to offer a service in line with what is stated in the emails. Offering services of a lower standard than expected translates directly into passenger non-satisfaction. To avoid this it is necessary to really have the best entertainment content and Azimut never disappoints its customers in this!
• Center Screen / Loudspeaker Announcements: An efficient way to announce the availability of the entertainment system is through an announcement on the center screen or over the loudspeaker of the bus. This way you make sure that the communication reaches all passengers who have boarded the bus. The downside is that the instructions, while simple, could still be misunderstood or even annoy passengers if they were not able to access the system. Also in this case Azimut does its part: the OD interface of our entertainment system has been designed to be intuitive and simple, allowing even those who are less "experienced" to enjoy the contents offered. Another thing to keep in mind about loudspeaker announcements is that it is still up to the driver to do this. This obviously constitutes a potential risk of distraction from driving, undermining travel safety. Furthermore, when the journey has already begun, the attention of passengers drops drastically and there is a risk that the announcement about the availability of the entertainment system will lose its effectiveness.
• Specific content: Once inside the platform, our entertainment system will allow you to advertise new content, company actions or even make the entertainment system profitable through advertising with our tools. Doesn't it seem like an interesting opportunity to improve the performance of your business?

Lots of options, 1 customer.

After discovering the most popular options for efficiently advertising the entertainment system and analyzing its pros and cons, it is time to know which one best suits each one and also to know your limits to achieve them. Azimut offers personalized advice to each client to transform your entertainment system into a form of ROI (Return on Investment) and differentiate from the competition. Our team is available to resolve any doubts that may arise while reading this post; we are at your disposal for any questions.