Individual on-board entertainment system. What benefits does it bring me?

What are the benefits of an individual on-board entertainment system for a bus or coach? For the passenger? For the carrier? In this post we answer all these questions, we analyze the advantages for both of installing an on-board entertainment system in the bus or coach fleet.

From the customer's point of view , all of us, as users, aspire to be able to choose, and in this context, an individual entertainment system on board a bus or coach offers a wide range of possibilities that are currently only available on intercontinental flights or on business class airplanes, but rarely on bus or coach journeys.

If we put ourselves in the shoes of the carrier, its objective is differentiation, both with respect to the competition within the coach sector and in that of passenger transport.

Make a difference from the competition

This differentiation with respect to other operators is especially necessary in discretionary tourist transport , in which the passenger has paid an amount for a pleasure trip and in the entertainment on board they will do much to achieve it, so that the journey is much more enjoyable.

Also from a business point of view, this differentiation is also very important, if we have an entertainment service on board, we invite the passenger to decide on our coach, and not only because of a better price but because the penalty of the duration of the trip it is compensated by a different entertainment that relativizes that inconvenience.

All in all, an individual on-board entertainment system offers the passenger to turn a downtime into an entertaining trip.

One more passenger per day

Getting one more passenger per day on an average in regular transport, or renting the car 15 more days a year on a discretionary basis, or accessing a type of VIP client with an individual entertainment system on board can lead to those ratio improvements that we usually look for. via price reduction, as does our competition.

But not only will we be able to increase company margins, we will also be able to take a quantitative step forward in the quality of our service . And it is that differentiation and service are arguments on everyone's mind, and an individual entertainment system is clearly one of the best ways to achieve it.