Traveling with children. Heaven or hell?

Nowadays, most bus journeys are for leisure and it is very easy to find the most rigorous passenger profile: passengers who are looking for high-quality in-flight entertainment and one that not only their fellow travelers need to. fit, but even the rest of the bus. We are talking about children. Because offering a high quality service to a child is sometimes a challenge.

Children: the decision makers of this generation.

It is true that the most important point when traveling is safety , but we tend to forget about entertainment . When we travel with children it is VERY important to bring the appropriate entertainment with us otherwise, that trip can go from "The trip of my dreams" to "Welcome to your worst nightmare" (and also the one of the people traveling with you). Even if they are children, they know what they want to have fun while traveling. That is why it is becoming more and more common for adults to choose the place and children how to get there. New technologies have given children unlimited decision-making power, because they usually investigate on-board entertainment . If children feel unsatisfied once on board, the journey is likely to become a harrowing odyssey for the rest of the passengers. Also, if we consider that there is no view in a bus…. The challenge has been posed.

What should i take into account?

Since it is not possible to know the preferences of all the passengers who will travel with our bus, it is very important to have a wide and varied offer of contents . Our passengers should have the opportunity to spend the journey enjoying a TV show, listening to music, watching a movie or even reading a good book. Thanks to the high level of expertise in this area, the operator's investment in passenger satisfaction is increasing . Nowadays buses are not just vehicles that take us from A to B, but they must offer high quality onboard entertainment that will lead our passengers to repeat the travel experience in the future.

At Azimut, we have spent many years analyzing passenger profiles to improve our content offering , which is why we include at least 20% child-focused entertainment. Since not all children are the same and every year makes a difference due to their rapid growth, we offer Baby - Friendly offer, in other words, we have content suitable for children from 0 to 3 years and content suitable for older children. Babies are the most demanding babies and not having suitable content for them is a risk for the rest of the passengers if, for example, the baby starts crying because of boredom.

I own a school bus, is this content offering suitable for my service?

NATURALLY. A school bus with onboard entertainment is a great plus for your service when it comes to generating new leads as you are investing in the satisfaction of your passengers and improving the image of both the school transport and the school in question. It is also a fantastic opportunity to offer educational content such as interactive English courses.

 

To clarify this point let's look at the examples below. Of the 2 children, which one is enjoying an added value that will improve their travel experience?

  1. A child who takes the school bus whose journey will take 30 minutes, and the entertainment offer he will enjoy is the one he has carried in his backpack.
  2. A child who takes the school bus and during the 30-minute journey will be able to watch his favorite TV show and interact with the screen in front of him.

Which of the 2 children will arrive in class more motivated? Which one will go home with the most positive attitude?

 

Sometimes, we forget the details that make a great journey for a passenger.

I still don't understand… Is it necessary to invest in the entertainment of children and babies?

The answer is Yes. We always have the option to share a trip with a child, so it is VERY IMPORTANT to have a suitable content offering (even taking care of the usability aspect). At Azimut, we want to raise awareness of the disastrous experience a passenger can have after hearing a baby cry for a 6, 7 or 8 hour bus ride. (It happened to most of us). We repeat. It is very easy to avoid this situation with a high quality content offering. If you have doubts and want to know more, we can help you, rest assured that we are experts in onboard entertainment, because we take a close look at all the details for your peace of mind.

 

To find out more, contact us . Having the best content offering is easier than you think.

«
»

¡Descubre nuestras soluciones de seguridad y entretenimiento para autobuses en un solo lugar!

Explora nuestros catálogos actualizados para 2024 que abarcan seguridad activa y gestión de flotas, entretenimiento embarcado y cumplimiento de normativas R.

Innovative solutions for
passenger transport