Effectively advertise your in-flight entertainment system

If you are reading this post, you are one of those operators who care about offering the best service and continuing to promote it once it is in place. Today it is not enough to have an entertainment system, but it is also essential to promote it and make it accessible to passengers. The objective is to improve passenger satisfaction by building loyalty. This objective translates into an increase in ROI (Return on Investment). Here we are going to give you some guidelines to increase the use of your entertainment system.

Knowing how to detect our strengths (and how to announce them effectively).

The road to success is difficult and full of pitfalls, so overcoming them by knowing our strengths is essential. Not all of the factors that we think are strong are, and not everything that works for the competition is applicable to itself. The first step is to do an introspection of our service, to know our passengers and their needs and above all our limits. For example, we cannot advertise our entertainment system in the same way depending on whether we are transporting children or adults. So where do we start? By knowing the profile of the passenger (age, route, reason for the trip, etc.), which will condition future advertising actions. If you do not know how to proceed, Azimut provides you with powerful tools for this . You already know it ? Let's move on to the second step: defining the strategy.

To define the strategy: planning as a key point.

As part of the strategy to offer the service to your passengers, we must make an optimal planning, in this way we will reduce costs and the achievement of the objective will be simplified. At Azimut we help our clients for the advertising of entertainment systems BY CUSTOMIZING each action, for example, we recommend that on the advertisements of the system appear the corporate brand of each client. In this way, at the same time that you inform on how to access the entertainment system, you ensure that your brand image is associated with it. Let's see a list of the advertising actions that can be carried out in a bus:

• • Leaflets . The printed shorts with the access instructions are very useful if we deposit them on each seat, although their cost is more expensive, since to optimize communication they must be redistributed with each trip. One point in favor of this system is that passengers can take it home, have a positive memory of the entertainment system, and have it serve as a reminder for future trips.
  • Stickers : For placement of stickers with instructions for use, they should be brief and clear. It is not recommended to provide a long text. They must be very visual and easy to understand so that the information reaches the greatest number of passengers. Its advantage is that you choose their location, although the disadvantage is that you have to know where to place them. If you do not take into account the profile of the passenger, the stickers may not be visible (because of the height or because they are not in the visual path). An effective way to announce the system and make it semi-permanent, and at the same time economical.
  • Pre-trip emails : One way to announce that they will have an entertainment system available to them during the trip is to do so by email after the ticket purchase. In this way the expectations of the passenger increase. The negative side of this action is that if these expectations are not met, passenger satisfaction will be significantly reduced. To avoid this, it is necessary to have the best content.
  • Audible Announcements / Center Display : An effective way to communicate the availability of the entertainment system is through the center display announcement or the audible announcement. This way you ensure that all passengers on the bus will be notified. The downside is that these are not instructions that can be re-visited, so if they are not straightforward it can frustrate passengers if they are unable to log into the system. The Azimut in-flight entertainment system is very easy to access , allowing those at risk of digital divide to access content. Another aspect to take into account for this action is that it is the driver who must activate the announcement once the trip has started. Since the most important thing is the safety of the trip , we run the risk that the system announcement stays too much in the background and ends up being forgotten.
  • Concrete contents: Once on the platform, our entertainment system makes it possible to announce new content, company actions or even to make the entertainment system profitable through advertising with our tools.

Many options, 1 customer.

Once you have seen the best-known options for effectively advertising the entertainment system, analyzed the pros and cons, it is time to know which one best suits each person as well as our limits in implementing them. Azimut offers personalized assistance to each customer to convert your entertainment system into a form of ROI (Return on Investment) and differentiate yourself from your competitors. Our team is available to answer any hesitations following the reading of this post, so we remain at your disposal for any questions.