At Azimut we know that good in-flight entertainment content is a great competitive advantage. Our premise is to offer the most personalized information possible, that is, adapted to the tastes and needs of users. We work daily with audience analysis tools to understand the needs of passengers and to be able to adjust and offer the best content to improve their user experience.
Bus trips are not always the same. The length of the journey and the people accompanying you can influence the choice of content. You are not as receptive to watching a movie on board as you are to reading a magazine depending on the context, but you do need to have the opportunity to choose. For example, if the trip is short, you can listen to music or surf the Internet, but if the trip is long, having a wide variety of movies and series makes a difference in user satisfaction.
Users do not want to have to adapt to established content, they want quality entertainment and a personalized offer that adapts to the circumstances of each trip. The success of the investment is guaranteed if the variables that each route has are known, offering the possibility of choosing marks a before and after in the journey experience.
Offering a wide quality catalog of movies and series on board ensures you cover many profiles, from movies and series on board for all ages, through e-books on board that make you dream and get excited, ending by seeing the latest Live TV on board . Having all this, without leaving your seat , is a necessity that few understand but that, for the companies that are implementing it, is leading to an increase in sales. Entertainment is no longer a luxury, it is a necessity. This need, used correctly, supposes a very important creation of value for a company.
In the middle of the "Age of Technology" almost everyone has a mobile device at hand, be it a smartphone, tablet or computer. Accessibility to entertainment is undeniable and having a platform capable of offering its content through any screen is an added value. In addition, if you add access to the individual screens located in the front seats, the passenger gains exponentially in comfort, also allowing the reproduction of content in the highest quality.
The access that the Azimut entertainment platform has supposes a value creation process for any client, one of the first results that a company will notice is in the increase in sales.
Users request quality content with a high renewal frequency, so frequent updating of content on the platform is necessary.
Over time, technological advances have improved wireless technology, so today the installation of this service has greatly reduced costs and maintenance of the service. The biggest revolution in content updating has been to move from uploading content from USB to remote uploading via a Cloud server.
The possibility of renewing the content wirelessly and remotely facilitates this entertainment process, making it much easier for both the operator and the passenger.
Throughout this publication, the current trend of content has been discussed several times. In a world where everything is computerized and automated, what differentiates a company is the personalized treatment of its customers.
What's more, going one step further, having a wide variety of content does not ensure an increase in passengers; the difference lies in knowing what the passenger is looking for, what they consume the most and intuiting, based on their consumption, what other content they will like. All this is achieved through audience measurement tools, since thanks to them it is possible to create passenger profiles and find out their needs.
Having personalized quality content, with a high update frequency and on a powerful platform, but with very easy access, is what both the operator and its passengers are looking for and therefore it is one of the objectives pursued daily by Azimut.
In conclusion, the objective of any operator is that its passengers feel at home while traveling in their vehicles in order to build loyalty and increase sales. Azimut's goal is for the operator to obtain broad profitability from the installed solutions, which is why everything is linked and by offering very high-quality in-flight entertainment, all factors will lead to success.
On-board entertainment on a bus or coach has ceased to be a luxury within the reach of a few and has become a necessity within the reach of all.
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