Fun on board is not exclusive to long-haul flights! Henceforth, most carriers (rail, coach, cruise,) integrate an entertainment solution on board in order to enhance the passenger experience.
In an increasingly connected world, passengers are not satisfied with just reading: they also want to keep in touch with the internet. In order to reduce a communication bill (when available!), carriers very often offer multimedia and interactive content, which they store on a server embedded in the vehicle / train / ship / plane, allowing the passenger to access a wide range of of fun (TV broadcasts, movies, series, reports, musical selections, games, tourist guides that present the destination). Such an offer presents a triple advantage for the carrier.
The first advantage: improve the passenger experience
It is a marketing point of view to come to reinforce the attractiveness of the carrier's offer. In the absence of being sometimes differentiated, this service allows the company with a minimum investment to be at the level of this new standard expected by its clients.
Second advantage: lower the bill for internet connectivity
and recent studies showed it! A carrier that offered Wi-Fi without content complained of a high bill for communication costs. Indeed, most of the passengers used the audio and video content.
Since the installation of a selection of content on board, your bill has decreased by 60%! ! ! Naturally, passengers used connectivity for what was strictly necessary: social networks, emails...
The third advantage: monetize the media space created
Proposing this selection of service allows you to have a captive audience. Since then, monetization is done several ways:
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