Somehow the entertainment platform is a source of value content for the passenger. Everybody knows that entertainment is appropriate for coach trips as well as passengers want to be distracted and they want to fast pass the way. There are many possible strategies to be applied for making the platform a revenue source.
Let’s start with the simplest one. To charge for entertainment
If you are able to overcharge 1 euro per trip because of entertainment (we are sure that would be acceptable) the investment of the platform in a bus will return in 100 trips. If you have a fleet of 200 buses with a daily trip, your revenues will exceed 2,6 millions your investment,
This is what we call pay per access.
But you may not want to charge directly for entertainment. Just for the ones who want directly pay for it. Then you have to include access control, authentication and a gateway to banks for credit card payment (as well as gateways to other types of payment as wallets or paypal).
This method, of course, it will not be as successful as direct charge, but it could be good enough. With the previous example, a 200 buses fleet with daily trip, supposing a 30% success (15 euros per trip) will return investment in 333 trips. The exceeded revenue will be 100.000 euros end of first year and 1,2 million end of second year
Inside the pay per access there are other different strategies in terms that you may distinguish between premium content and regular content, having access somehow to everybody to one platform or the other (somehow it would be like if you virtually would have two different platforms)
A different way of payment is with fidelity programs. Somehow, fidelity awards cost money to transport operators and this is a way to expend that money
You can also have an alternative business of renting a tablet. This would be a special hardware slave to master server that allows people to connect with entertainment. If you could manage logistically the delivery and pick up, that would be a warranty of success.
We will develop all possible business models to help members choose the best possible strategy.
There is a different fact it is what we call pay per view. Pay per view is the same concept but applied directly to a particular content (a movie, a football game …) it is opportunistic, you don’t have a pre fixed price.
The important issue with this model, is that you need direct payment and you have to share revenues with the owner of digital rights of the content