Make money with your entertainment system.

The entertainment platform is a source of valuable content for passengers.

Everyone knows that entertainment lends itself well to bus travel, as passengers want to be distracted in order to cover a faster route.

There are many possible strategies that can be employed to turn the platform into a source of income.

Let's start with the simplest. Charge for entertainment:

If you are able to charge 1 euro per ride for entertainment (we think it would be acceptable), the platform's investment in one bus will be returned in 100 rides.

If you have a fleet of 200 buses, with just one daily trip, your revenues will exceed 2.6 million of your investment.

This is what we call an access fee.

However, you may not want to charge directly for the entertainment.

Only for those who want to pay directly for it. Then you need to include access control, authentication, and entry into banks for credit card payments (as well as gateways to other payment methods such as securities investments or PayPal).

Of course, this method is not as successful as direct billing, but it might be sufficient. Using the example above of a fleet of 200 buses with a daily trip, assuming a 30% success (15 euros per trip) you will get back the investment in 333 trips. Earnings will surpass €100,000 at the end of the first year and €1.2 million at the end of the second year.

Within access through payments there are other various strategies. For example, it's possible to choose between regular and premium content, so somehow everyone accesses one platform or the other (it's almost like having two different platforms).

Another form of payment is with a loyalty program. In some form, loyalty awards cost the carrier money, and this is one way to spend that money.

You can also run an alternative business by renting tablets. This would be special server hardware from slave to master that allows people to connect to the entertainment. If you could manage the logistics of delivery and collection, that would be a guarantee of success.

We will develop all possible business models to help members choose the best possible strategy.

There is another case that we call pay-per-view.

Pay-per-view is the same concept but aimed directly at a specific piece of content (a movie, a football game...) It's flexible and you don't have a fixed price. What's important with this model is the need for direct payment and that you have to share the revenue with the digital rights owner of the content.

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