Wi-Fi as a communication tool on board with passengers

We are all aware of the importance of maintaining communication with our passengers as well as how to communicate with them. Companies look for formulas to reach their customers: advertisements on television, radio, billboards, etc. But among all of them, the most innovative and technological ones are displacing the most traditional ones, which are also the most expensive. In this article we are going to deal with a new channel to interact with customers, the Wi-Fi system as an on-board communication tool with passengers on the bus.

Currently, the marketing and communication formulas on board a coach range from posters/brochures to LCD screens with rotating content. These modes of communication show advertising content, information or even passenger surveys, but in many cases they may not be effective enough since they are usually displayed in general media and therefore they are not the property of the passenger himself and an action is not established as soon as possible. direct and personal that we would like.

Compared to this traditional system, we find Wi- Fi as a communication tool on board with passengers, a very valuable tool that will give us important information that we can use later to improve the service offered, and that also does not have an additional cost since we obtain more performance from this service that we already offer to our clients and that adds value to the company.

Interact with the passenger with the Wi-Fi system

Using the Wi- Fi system as a communication tool on board, we ensure that communication is not one-way (company-client) but we achieve feedback from the passenger , thus, on the one hand, we can send information to passengers such as advertising or surveys, and on the other, receive information from the travelers themselves with the answers to these satisfaction surveys, suggestions...

This new communication channel is, therefore, one of the most effective means of communication since we interact with the passenger on their own device, so a very direct and personal communication is established. On the other hand, it resolves a complicated situation for passenger transport companies, which is to avoid paper-based surveys, since this entails a person handing out the surveys to passengers, collecting them again and then transferring all the surveys. in paper format to usable computer format.

To conclude, it is important to emphasize the importance, for everything described in this article, of having a Wi-Fi system in our coaches capable of carrying out this type of task in order to be able to exploit and make the most of this new communication channel. with our passengers.