Measuring the success of my Wi-Fi system on the bus

Knowing the success of our Wi-Fi offer on the bus among passengers is something that on many occasions is not easy, and it is not because most of the Wi-Fi systems on the market do not have measurement tools that allow us to obtain usage indicators and performance.

Why is it interesting to measure the success of our Wi-Fi system on the bus? The answer is very simple: it is a service that has a cost for the company itself and therefore it is important to know, on the one hand, if this expense is justified or not in time, and on the other hand, if we are giving the level of service to the passenger that it demands.

Know the user to measure success

Obviously a Wi-Fi system on the bus with very low use by users has two possible explanations:

• The system does not work properly and therefore passengers do not use it as much as they should due to failures and cuts in the connection.
• Although if the route itself or the passenger profile works correctly, they are not consumers of this service .

Therefore, taking these two interpretations, we conclude that it is essential to know exactly the users that connect to our Wi-Fi system in order to largely determine the success of our system and therefore the justification for its economic investment.

Duration of the sessions

Another of the essential factors to determine the success of our Wi-Fi system on the bus is the duration of the sessions, that is, the time that the passenger is connected to the Internet through our service.

We can have many new users connected but if we have sessions of short duration in relation to the travel time , we can determine that we are failing in something. For example, having journeys of one hour and a large percentage of sessions lasting less than 20 minutes is undoubtedly a bad figure for a positive evaluation of our Wi-Fi system on the bus. For this reason it is very important to be able to measure and analyze the size of our passengers' sessions to check consistency with the duration of the journey itself.

Repetition of users

This indicator is really useful. Having the data of how many of our passengers repeat connecting to our system and even more, how many times they repeat, is undoubtedly an indicator that can help us to more accurately measure the positive evaluation of the passenger . We say it can because if the service performed by the vehicle does not repeat passengers on a regular basis, this indicator will not help us.

Make the investment profitable

In conclusion, as we have seen, measuring the success of Wi-Fi systems on the bus is something really important since the operators invest heavily in equipment and monthly services to offer Wi-Fi on board, and therefore it must be made profitable, and that in In the first instance, it is to ensure that passengers use it as much as possible in a satisfactory manner, and in the second instance, to exploit in our favor that great mass of online users that we have in our Wi-Fi networks.